Creative Direction for Jefferson Bethke Videos
After the release of his book, LifeWay wanted to create a series of videos to go along with a devotional they are putting at the end of the year. Jeff wanted more than just talking head videos… so he asked me if I could come up with artistic representations of the themes he would be speaking on. I pitched them some ideas… some of which I knew would be risky to pull off… but they were stoked on the ideas.
So we spent a week together putting these ideas together. And I can’t tell you how awesome it felt to see them all happen the way I had imagined them in my head. Eric Chapman (part of the crew) sent me some pics from that time and I share them with you.
And then… 5 months late… it arrived!
PS…. I also got to work with director Travis Hawkins on this project… who is a complete delight. I had no idea that he was such an internet sensation as well….. you must watch this video!